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Maximizing Revenue and Reach: A Guide to Digital Art Licensing using NFT Smart Contracts

ByRichelle SteynOct 27, 202414 mins

The diverse licensing options available in the digital art and NFT space present both opportunities and challenges for artists. By strategically choosing between personal use, commercial use and IP rights licenses, artists can enhance the value of their work, reach new markets, and create more dynamic engagement with their collectors.

The Obsession with Profit & the Dark Side of Technological Innovation

ByRichelle SteynSep 30, 20248 mins

The tech world is obsessed with profit and that obsession is showing symptoms of an unsettling pattern, the exploitation of human vulnerability disguised as technological innovation and progress. This article presents three compelling examples: the militarization of AI, the creeping influence of centralised finance on decentralised finance, and the rise of unemployment-tech. Together they illustrate […]

Are NFTs Dead, or is Digital Art on the Blockchain a Game-Changer for Art and Culture?

ByRichelle SteynSep 15, 202410 mins

Digital art on the blockchain—often referred to as NFT Art, CRYPTOART or just NFTs—represents a ground breaking shift in how we perceive, create, and exchange art. Despite early exuberance, the current NFT market has faced scrutiny, market corrections and cultural re-evaluation. While some proclaim that “NFTs are dead,” others argue that this is merely a […]

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More Articles

Why do People Collect NFTs?

ByRichelle SteynAug 12, 20234 mins
People have varying motivations for collecting NFTs. Some may see the value in owning digital assets, while others may prefer traditional physical collectibles. As the NFT space continues to evolve, ongoing research will shed more light on the intricacies of NFT collecting behavior and motivations.

Ideas Too Dangerous to Share, Digital Censorship and Cultural Hegemony

ByRichelle SteynSep 13, 202411 mins
Antonio Gramsci developed the concept of cultural hegemony to describe how dominant classes maintain power, not solely through economic control, but by shaping culture and ideology. By framing the accepted norms, values, and beliefs, they secure consent from the public, even when these structures work against the public’s own interests. Gramsci’s insights remain deeply relevant, […]

What happened to Invictus Capital, their NFT Lab and CEO Daniel Schwartzkopff?

ByRichelle SteynAug 10, 20234 mins
In April 2022, just after the Out Of Africa NFT Collection was auctioned on OpenSea, the founder and CEO of Invictus Capital, Daniel Schwartzkopff was forced to tender his resignation during an Invictus board meeting. Invictus Capital is a regulated asset manager and crypto fund provider, and the Invictus NFT Lab a blockchain-based platform to […]
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