"The Merge" project was successful because it was able to tap into a global community of people who were interested in participating in an experiment to create a unique and decentralized work of art. This is a new type of collaborative crowdfunding that has the potential to revolutionize the way art is created, owned and funded.
Generative blockchain art often engages a new audience of collectors who are interested in owning unique digital items with verifiable scarcity. The NFT ecosystem fosters a sense of community among artists, collectors, and enthusiasts, with interactions often taking place on social media and blockchain platforms.